The sales growth rate of new trends compared to their percentage of total US dog food sales was nearly the inverse of established trends.

In the US dog food market, there are proven trends or fast growing trends, and sales of products following these trends behave differently, said James Restivo, director of client development at market research group Nielsen, during the opening session of Petfood Innovation Workshop. Overall, health concerns inspired many of these dog food trends. Restivo presented Nielsen Product Insider data gathered during the 52 weeks ending March 3, 2018. Read more.

Wall, Tim. “Infographic: 2 Proven, 5 Growing Dog Food Trends in 2018.” PetfoodIndustry.com, PetfoodIndustry.com, 11 June 2018, http://www.petfoodindustry.com/articles/7260-infographic-2-proven-5-growing-dog-food-trends-in-2018.