In the results of the survey, 45 percent of pet owners responded that they were more inclined to purchase pet food labeled as “natural”.

In a survey of 100 adult pet owners in the United States, the word “natural” on pet food labelsmost influenced people’s decision to purchase a particular pet food. Read more.

Wall, Tim, and Tim Wall. “Natural Claim Influenced 45 Percent of Pet Food Buyers.” PetfoodIndustry.com, PetfoodIndustry.com, 5 Mar. 2019, http://www.petfoodindustry.com/articles/7928-natural-claim-influenced-45-percent-of-pet-food-buyers.