Natural claim influenced 45 percent of pet food buyers

In the results of the survey, 45 percent of pet owners responded that they were more inclined to purchase pet food labeled as “natural”.

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In a survey of 100 adult pet owners in the United States, the word “natural” on pet food labelsmost influenced people’s decision to purchase a particular pet food. Read more.


Wall, Tim, and Tim Wall. “Natural Claim Influenced 45 Percent of Pet Food Buyers.” PetfoodIndustry.com, PetfoodIndustry.com, 5 Mar. 2019, http://www.petfoodindustry.com/articles/7928-natural-claim-influenced-45-percent-of-pet-food-buyers.

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