Pet owners’ desire to give health and wellness benefits to their pets using natural ingredients may lie at the heart of the hemp and CBD pet supplement and treat trend.

While some hemp and CBD product makers have moved into the pet space from human supplements, existing pet companies have launched their own cannabis-derived supplements. In both cases, the hemp and CBD pet products tend to resemble their human counterparts in marketing, health claims and packaging. Read more.

Wall, Tim. “Hemp, CBD Pet Brands Mirror Human Counterparts.” PetfoodIndustry.com, PetfoodIndustry.com, 30 Sept. 2019, https://www.petfoodindustry.com/articles/8545-hemp-cbd-pet-brands-mirror-human-counterparts.