Price and lack of research may hold back wider adoption as a pet food ingredient, while human food and health trends may boost its use.

Many people start their day, end their work outs or otherwise pump up their protein intake with whey products. During the past decade, human diet trends came to emphasize high protein, low carbohydrate food. While the high protein trend started among fitness buffs, it came to influence the menus of millions. High protein pet foods followed, such as Instinct Ultimate Protein, which includes whey protein. Read more.

Wall, Tim. “Whey Protein’s Potential for Fitness, Life-Stage Pet Food.” Www.Petfoodindustry.Com, http://www.petfoodindustry.com/articles/9483-whey-proteins-potential-for-fitness-life-stage-pet-food. Accessed 17 Aug. 2020.

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