No food color has been subjected to efforts to “go natural” more than red
Color is arguably the most important initial sensory cue we get from a food or beverage. It helps us almost immediately make a preliminary judgement about the desirability, quality, and palatability of what we plan to eat or drink. If the color of an item is “wrong” or off, it can drive the consumer away from even the tastiest treat. Read more.
PhD, Winston Boyd. “Food Color Experts Declare Red as 2021’s Color of the Year.” Prepared Foods RSS, Prepared Foods, 21 Jan. 2021, http://www.preparedfoods.com/articles/125048-food-color-experts-declare-red-as-2021s-color-of-the-year.