In the results of the survey, 45 percent of pet owners responded that they were more inclined to purchase pet food labeled as “natural”.

In a survey of 100 adult pet owners in the United States, the word “natural” on pet food labelsmost influenced people’s decision to purchase a particular pet food. Read more.

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Wall, Tim, and Tim Wall. “Natural Claim Influenced 45 Percent of Pet Food Buyers.” PetfoodIndustry.com, PetfoodIndustry.com, 5 Mar. 2019, http://www.petfoodindustry.com/articles/7928-natural-claim-influenced-45-percent-of-pet-food-buyers.

Overall pet food sales on Amazon reached an estimated US$1 billion in sales in 2018.

Pet food market analysts identified the top five brands by their share of total pet food sales on Amazon in 2018. Industry researchers with Edge by Ascential concluded that overall pet food sales on Amazon reached an estimated US$1 billion in sales in 2018. That represents an increase of 20 percent compared to 2017. Read more.

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Wall, Tim, and Tim Wall. “Top 5 Pet Food Brands on Amazon in 2018, Blue Buffalo #1.” PetfoodIndustry.com, PetfoodIndustry.com, 22 Feb. 2019, http://www.petfoodindustry.com/articles/7906-top-5-pet-food-brands-on-amazon-in-2018-blue-buffalo-1.

Its share of global pet food exports is declining, due to increasing exports from other countries.

Data for U.S. pet food exports through November 2018 show good year-over-year growth, but the country’s global share of exports continues to decline, said Gina Tumbarello, director of international policy and trade for the American Feed Industry Association (AFIA), during its 12^thAnnual Pet Food Conference, held February 12 in conjunction with the International Production and Processing Expo in Atlanta, Georgia, USA. Read more.

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Phillips-Donaldson, Debbie, and Debbie Phillips-Donaldson. “U.S. 2018 Pet Food Exports Exceed 700,000 Metric Tons.” PetfoodIndustry.com, PetfoodIndustry.com, 15 Feb. 2019, http://www.petfoodindustry.com/articles/7888-us-2018-pet-food-exports-exceed-700000-metric-tons.