Whey protein’s potential for fitness, life-stage pet food

Price and lack of research may hold back wider adoption as a pet food ingredient, while human food and health trends may boost its use.

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Many people start their day, end their work outs or otherwise pump up their protein intake with whey products. During the past decade, human diet trends came to emphasize high protein, low carbohydrate food. While the high protein trend started among fitness buffs, it came to influence the menus of millions. High protein pet foods followed, such as Instinct Ultimate Protein, which includes whey protein. Read more.


Wall, Tim. “Whey Protein’s Potential for Fitness, Life-Stage Pet Food.” Www.Petfoodindustry.Com, http://www.petfoodindustry.com/articles/9483-whey-proteins-potential-for-fitness-life-stage-pet-food. Accessed 17 Aug. 2020.

6 pandemic innovation strategies for pet food brands

Continuing to innovate during the pandemic may be key to a company’s success during this turbulence.

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As the COVID-19 pandemic continues destroying lives and livelihoods around the planet, some pet food companies have found ways to adapt and meet consumers’ needs. Continuing to innovate during the pandemic may be key to a company’s success during this turbulence. In the webinar “Innovating During Coronavirus: A Guide to Recovery and Business Growth,” market analysts with Euromonitor International presented examples of how brands have met consumer and market demands during the pandemic. Read more.


“6 Pandemic Innovation Strategies for Pet Food Brands.” Www.Petfoodindustry.Com, http://www.petfoodindustry.com/articles/9447-pandemic-innovation-strategies-for-pet-food-brands. Accessed 10 Aug. 2020.

Core species of dog, cat gut microbiome identified

A wide array of microbes dwell in the crevices of dogs’ and cats’ intestines, forming complex communities called the microbiome.

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Like a happy family in Anna Karenina, one pet biotechnology company found evidence that all healthy dog or cat microbiomes may be alike, or at least similar. Read more.


Wall, Tim. “Core Species of Dog, Cat Gut Microbiome Identified.” PetfoodIndustry.Com, 31 July 2020, http://www.petfoodindustry.com/articles/9442-core-species-of-dog-cat-gut-microbiome-identified?v=preview.