Evolving Food Market Drives Natural Color Innovation

New natural sources and clean technologies expands the developer toolbox

Colorful Cupcakes

It has been more than a decade since European packaged food manufacturers, spurred by a combination of consumer demand and regulatory changes, initiated a wave of conversions from synthetic to natural colors. More recently, a number of major North American packaged food brands and foodservice operators announced their intention to switch over to colors derived from natural sources. Read more.


Otto, Leo. “Evolving Food Market Drives Natural Color Innovation.” Prepared Foods RSS, Prepared Foods, 13 Dec. 2018, http://www.preparedfoods.com/articles/121837-evolving-food-market-drives-natural-color-innovation.

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