Pet owners responded that they most prefer labeling messages that refer to “supporting a healthy and balanced digestive system” and “promoting digestive health naturally.”

Pet food ingredient supplier BENEO surveyed 2,500 pet owners in Germany, the UK, the US, China and Brazil about their attitudes towards health and wellness trends in pet food and functional pet food ingredients. Read more.

Wall, T. (2020, February 18). 52% of pet owners influenced by natural ingredient claims. Retrieved from https://www.petfoodindustry.com/articles/8906-of-pet-owners-influenced-by-natural-ingredient-claims