Innovation, new product development and launches are each subject to the developing situation on the ground

The following is an excerpt from a recent Mattson Insights & Strategy Team Study.

As an industry we’ve read lots of published research on consumer attitudes and purchase behavior during the COVID-19 crisis. Those who manage existing food and beverage brands have been in the thick of it, dealing with huge swings in demand, closures, new operating procedures, and the like. Read more.

“Examining the COVID-19 Impact on the Food & Beverage Industry.” Prepared Foods RSS, Prepared Foods, 29 Apr. 2020, http://www.preparedfoods.com/articles/123788-examining-the-covid-19-impact-on-the-food-beverage-industry.