Scientific literature about pet food remains small compared to other fields. Most research on pet food focuses on nutrition, health and ingredient usage.
Compared to the energy and sports drink or coffee markets, pet food has higher retail volume and retail growth projections, Lonnie Hobbs, agricultural economics doctoral student at Kansas State University said in his presentation at Petfood Forum CONNECT. The global pet food market’s strong growth has driven increased competition along with opportunities to diversify. Read more.
Wall, Tim. “‘3 Circles’ Scientific Analysis of Pet Food Brand Strategy.” PetfoodIndustry.com, PetfoodIndustry.com, 15 Sept. 2020, https://www.petfoodindustry.com/articles/9561-3-circles-scientific-analysis-of-pet-food-brand-strategy