However, if those feeding trials aren’t conducted carefully, they can be a waste of time and money.

Scientists have many discoveries yet to make about the roles of trillions of microbes dwelling in pets’ bodies. Ongoing research into those communities of bacteria, viruses, fungi and protozoans, known as microbiomes, has uncovered connections between diet and health mediated by microbes. As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trials, Jessica Jarett, computational biologist for AnimalBiome, said during a roundtable discussion at Petfood Forum CONNECT. Read more.
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Wall, Tim. “Testing Pet Microbiome Validates Diet Marketing Claims.” Petfoodindustry.com, Petfoodindustry.com, 21 Sept. 2020, https://www.petfoodindustry.com/articles/9601-testing-pet-microbiome-validates-diet-marketing-claims