Mars analysts calculated these trends market share in the UK in 2020 and estimated how they would change by 2025.

Five trend dominate the future of the dog, cat and other pet food markets in the United Kingdom, according to Mars Petcare ‘State of the Pet Nation’ report using data from Nielsen. While the report focused on Britain, the trends will likely influence pet foods around their world. Mars analysts calculated these trends market share in the UK in 2020 and estimated how they would change by 2025. Read more.

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Wall, Tim. “5 Trends Guiding Pet Food Into 2025: Lux Health, Science” Petfoodindustry.com, Petfoodindustry.com, 14 October 2020, https://www.petfoodindustry.com/articles/9676-trends-guiding-pet-food-into-2025-lux-health-science