Polarizing Trends in North American Breakfast Cereals

Demand for both health and indulgence signal opportunity to product developlers


Breakfast cereals are something of a staple food in North America, with 60% of households saying they are a regular part of their grocery basket. However, times have never been more challenging for these core products as competition for the breakfast dollar has intensified considerably over the past decade or so. Read more.


“Polarizing Trends in North American Breakfast Cereals” Preparedfoods.com, Preparedfoods.com, 28 October 2020, https://www.preparedfoods.com/articles/124648-polarizing-trends-in-north-american-breakfast-cereals. Accessed 29 October 2020.