Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors.
Besides hiding in an empty bag, animals pay little attention to pet food packaging. Humans do though, and that first impression can influence their purchasing decisions. As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes. Both in physical stores and online, where shelf placement no longer helps to differentiate products, images and words on pet food packaging helps innovative pet foods and treats with novel ingredients stand out. Beyond the actual pet foods, pet owners increasingly want to know about the ecological and social effects of their purchases. Packaging imagery and design help to convey a company’s ethos. Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors. Read more.
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