When the texture of a product is finalized developers can begin to fine-tune flavor

According to the International Taste Institute, taste drives 88% of F&B consumer purchase intent, making it the most important attribute for food and beverage products’ success and overshadowing other considerations like price, health and convenience. Yet taste, as the palate perceives it, is not merely a combination of aroma and flavor. Read more.

Light, Joseph. “New Approaches to Crafting Foods & Beverages with Appealing Texture.” Prepared Foods RSS, Prepared Foods, 9 July 2021, http://www.preparedfoods.com/articles/125758-new-approaches-to-crafting-foods-beverages-with-appealing-texture.