Developers leverage color-carrying raw ingredients to create cleaner lines and an improved perception of health

In the world of food colorants, the anti-artificial trend governs the space today, with natural colors appearing in about 75% of new food product launches. Consumers still use their eyes to choose foods, but they want the ingredients, including (and sometimes especially) any colors, to be derived from biological sources, such as fruits, vegetables, flowers, and other botanicals. Learn More

Conrad, Olivia. “Developers, Manufacturers Expect Continued Demand for Natural Color Additives.” Prepared Foods RSS, Prepared Foods, 16 Dec. 2021, https://www.preparedfoods.com/articles/126381-developers-manufacturers-expect-continued-demand-for-natural-color-additives.