Author: ximgroup

Spring 2021 pet food and treat new product trends

On By ximgroup

These new pet products followed dog and cat food trends such as hemp, healthy indulgence with treats, superpremiumization, raw and functional pet food ingredients.

kibble-in-bowl-with-arrow

In the first months of 2021, as the pandemic continued worldwide, pet food and treat sales remained strong in the U.S. as people continued bonding with the pets who had accompanied them through movement restrictions. Many of those pets were new, and likewise among those sales were new pet foods and treats released in the early part of 2021. These new products followed dog and cat food trends such as hemp, healthy indulgence with treats, superpremiumization, raw and functional pet food ingredients. Read more.

Wall, Tim. “Spring 2021 Pet Food and Treat New Product Trends.” PetfoodIndustrycom RSS, PetfoodIndustry.com, 20 May 2021, http://www.petfoodindustry.com/articles/10295-spring-2021-pet-food-and-treat-new-product-trends.

Comforting, Indulgent Bakery Treats Made Better

On By ximgroup

The ability to deliver satisfying comfort treats with healthful ingredients is getting ample play in bakery

chocolate mini donuts

Consumer interest in comfort foods, especially indulgent foods, is higher than ever. Yet the forces driving that interest are in conjunction with an equally high awareness of the importance of nutrition to health. The two trends need not be in conflict, however. Several strategies already are firmly rooted in formulating better baked goods. Read more.

Devon Gholam, PhD. “Comforting, Indulgent Bakery Treats Made Better.” Prepared Foods RSS, Prepared Foods, 21 May 2021, http://www.preparedfoods.com/articles/125563-comforting-indulgent-bakery-treats-made-better.

Innovative packaging designs for inventive pet food

On By ximgroup

Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors.

cat-in-paper-bag-grocery-FDM-mass-market.jpg
Besides hiding in an empty bag, animals pay little attention to pet food packaging. Humans do though, and that first impression can influence their purchasing decisions. As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes. Both in physical stores and online, where shelf placement no longer helps to differentiate products, images and words on pet food packaging helps innovative pet foods and treats with novel ingredients stand out. Beyond the actual pet foods, pet owners increasingly want to know about the ecological and social effects of their purchases. Packaging imagery and design help to convey a company’s ethos. Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors. Read more.

Wall, Tim. “Innovative Packaging Designs for Inventive Pet Food.” PetfoodIndustrycom RSS, PetfoodIndustry.com, 10 May 2021, http://www.petfoodindustry.com/articles/10253-innovative-packaging-designs-for-inventive-pet-food.