Since Blue Buffalo first entered the pet food market in 2002, and especially in the past few years as the company embarked on an aggressive marketing campaign and experienced rapid growth, it has garnered a lot of attention, from every corner. (Especially from its competitors, whose brands were called out by name in Blue Buffalo’s advertising.) Read more.
Phillips-Donaldson, Debbie. “Blue Buffalo’s Moves, Growth Set the Stage for Acquisition.”PetfoodIndustry.com, PetfoodIndustry.com, 23 Feb. 2018