Since Blue Buffalo first entered the pet food market in 2002, and especially in the past few years as the company embarked on an aggressive marketing campaign and experienced rapid growth, it has garnered a lot of attention, from every corner.  (Especially from its competitors, whose brands were called out by name in Blue Buffalo’s advertising.) Read more.

 

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Phillips-Donaldson, Debbie. “Blue Buffalo’s Moves, Growth Set the Stage for Acquisition.”PetfoodIndustry.com, PetfoodIndustry.com, 23 Feb. 2018

Fast growing non-GMO, organic, and fair trade trends create big opportunities

Foods labeled “Non-GMO,” “Organic,” and “Fair Trade,” once found only in natural food stores, are proliferating in mainstream supermarkets.  Consumers want foods made with fewer, more simple, and natural ingredients – and without genetically modified organisms, pesticides, and difficult-to-pronounce ingredients.  Read more.

 

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Prepared Foods. N.p., 20 May 2016. Web. 7 Feb. 2018.

Beneo using IFT to showcase healthier snack ingredients

Research shows that snacks have taken center stage among consumers’ preferences.  Ninety-percent of consumers eat multiple times a day and 7% say that they forego meals altogether in favor of all-day snacking (Hartman Group, 2013).  Additionally, every third US consumer says they experience fatigue, (particularly in the morning and afternoon), and rely on in-between-meals to bridge that energy gap to maintain optimal function during the day (Ipsos Research 2016). Consumers also are concerned about artificial ingredients in many food products. Read more.

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BENEO. “Beneo: Smarter Snacking.” Prepared Foods, 26 Apr. 2017, http://www.preparedfoods.com/articles/119736-beneo-smarter-snacking.