Testing pet microbiome validates diet marketing claims

However, if those feeding trials aren’t conducted carefully, they can be a waste of time and money.


Scientists have many discoveries yet to make about the roles of trillions of microbes dwelling in pets’ bodies. Ongoing research into those communities of bacteria, viruses, fungi and protozoans, known as microbiomes, has uncovered connections between diet and health mediated by microbes. As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trials, Jessica Jarett, computational biologist for AnimalBiome, said during a roundtable discussion at Petfood Forum CONNECT. Read more.


Wall, Tim. “Testing Pet Microbiome Validates Diet Marketing Claims.” Petfoodindustry.com, Petfoodindustry.com, 21 Sept. 2020, https://www.petfoodindustry.com/articles/9601-testing-pet-microbiome-validates-diet-marketing-claims

‘3 circles’ scientific analysis of pet food brand strategy

Scientific literature about pet food remains small compared to other fields. Most research on pet food focuses on nutrition, health and ingredient usage.


Compared to the energy and sports drink or coffee markets, pet food has higher retail volume and retail growth projections, Lonnie Hobbs, agricultural economics doctoral student at Kansas State University said in his presentation at Petfood Forum CONNECT. The global pet food market’s strong growth has driven increased competition along with opportunities to diversify. Read more.

Wall, Tim. “‘3 Circles’ Scientific Analysis of Pet Food Brand Strategy.” PetfoodIndustry.com, PetfoodIndustry.com, 15 Sept. 2020, https://www.petfoodindustry.com/articles/9561-3-circles-scientific-analysis-of-pet-food-brand-strategy

Safe history helps novel protein from wood-eating yeast

Wood-eating torula have several things going for them as a sustainable, novel protein source. Wood is abundant, renewable and doesn’t compete with human food crops.


Torula yeast (Cyberlindnera jadinii) feed on woody biomass left as waste or residues from making wood products. Researchers can extract protein from those yeast. For pet food, torula yeast may have an advantage over other novel proteins. Torula yeast is already an approved ingredient, with a history of safe use, Ricardo Ekmay, PhD, vice president of nutrition for Arbiom, said in a video from Petfood Forum (below). In September 2019, Arbiom completed a 26-week feeding trial with dogs. The torula yeast protein performed on par with chicken meal. Read more.

Wall, Tim. “Safe History Helps Novel Protein from Wood-Eating Yeast.” PetfoodIndustry.com, PetfoodIndustry.com, 3 Sept. 2020, http://www.petfoodindustry.com/articles/9544-safe-history-helps-novel-protein-from-wood-eating-yeast.